Wisconsin Progressive Freedom Campaign

“We CAN win the messaging war!” 

Forward Institute is spearheading a new, collaborative effort with progressive organizations and grassroots groups to take back Freedom for Progressives.

“What is this campaign all about?”

            The Wisconsin Progressive Freedom Campaign (WPFC) is a broad effort that has no precedent in Wisconsin or the US. For decades, progressives have been mere observers as conservatives have dominated messaging and communications on politics and policy. Through the WPFC, we will counter that dominance, and reclaim a value that has always represented progressives – Freedom. 

“Who is involved?”

Forward Institute is partnering with progressive organizations, individuals, and statewide grassroots organizations to create a long-term, multi-pronged structure for communications and values-based messaging on progressive issues. Consulting is Cognitive Science and Messaging expert George Lakoff from the University of California-Berkeley.

“How will it work?”

WPFC creates a four-pronged structure to address significant needs in progressive policy messaging and communications. Each will serve internal and external needs for partner organizations and all progressives statewide:

1. “Framers and Trainers” – Core group trained as messaging experts and trainers for work with grassroots and policy organizations statewide.

2. “Research” – Unique capacity to conduct independent, academic quality research on progressive policy issues to ensure accurate, authentic messaging. Also serves as resource for grassroots groups without research capacity.

3.”Strategic Communications/Booking Agents” – Creates capacity through multiple media formats to disseminate values-based messaging. This segment works to educate key media in progressive values policy language. Assemble and train issue experts on progressive values language for media appearances and contact.

4. “Social Forums/Donor Development” – Creates and plans social event forums with featured speakers to engage the public on progressive values and issues. Engages donor development through direct interaction with the WPFC, potential donors, research, and messaging on policy issues.

Through a collaborative, consistent, authentic, and values-based messaging campaign – we WILL reclaim FREEDOM for PROGRESSIVES!

For more details, or to get involved email info@forwardinstitutewi.org

To support this statewide, collaborative effort directly:

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